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Call 811 before you dig

811 in the Kentucky Derby, scratch that, Triple Crown!

USA North 811 spearheaded a campaign along with DigAlert, Dig Safely New York and Kentucky 811 that put the “Call 811” safety message in front of millions of viewers at the Kentucky Derby. After the success of the Derby, the four call centers wanted to continue the partnership with jockey Victor Espinoza but needed to raise the necessary funds within a very short time period. Victor was already getting other potential sponsor offers the day after the Derby. At that point in time, we reached out to the Common Ground Alliance who put the word out to the industry. Within a few hours, the CGA had pledges from Call Centers, Utilities and other industry groups from across the nation. Once the money was raised, the sponsorship with Victor continued in the Preakness and the Belmont. Victor Espinoza and California Chrome went on to win the 139th Preakness Stakes in Baltimore, MD on May 17th. The Belmont is the third and final leg of the Triple Crown, with California Chrome winning the first two races, the media was buzzing around a feat that hadn’t happened since 1978. Although Victor Espinoza and California Chrome didn’t finish first in the Belmont Stakes, they rode a safety message that won a Triple Crown for an industry.

140th Kentucky Derby Replay with Post Race

139th Preakness Replay with Post Race