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Call 811 before you dig

811 and the Kentucky Derby

April 25th, 2014

Photo Credits: Alex Evers

USA North 811 along with its partners Dig Alert (USA South), Dig Safely New York, and Kentucky 811 are excited to announce their official sponsorship of Jockey Victor Espinoza in the 140th running of the Kentucky Derby.

In this year’s race, Espinoza will be riding California Chrome. California Chrome has won his last four races, including the Grade 1 Santa Anita Derby on April 5th and is the overwhelming favorite in the Derby running on Saturday May 3rd.

This sponsorship is a wonderful opportunity to promote the lifesaving message of Call 811 Before You Dig to the over 16 million viewers watching the race on NBC, as well as the millions of viewers who will be watching coverage of the event leading up to race day.

Join us in rooting for Espinoza and California Chrome as they spread the Call 811 Before You Dig message all the way to the winners circle!

Here is the Design that will be worn by Jockey Victor Espinoza for the Derby.

Here is the Design that will be worn by Jockey Victor Espinoza for the 140th Kentucky Derby.




World Ag Expo (2/11-2/13)

February 19th, 2014

The World Ag Expo in Tulare, CA is the largest Ag event in the world. The annual event showcases everything you can imagine in regards to agriculture. Everything from farming equipment to cattle feed to fertilizers, if it was agriculture it was there! The three day event was expected to have over 100,000 attendees and 1300 exhibitors; one of those 1300 exhibitors was USA North 811!

USA North 811 educated attendees with the important knowledge of the 811 service. Our team had a quick and easy survey that will provide a sample of 811 awareness in the Central California Valley. We enticed attendees to stop and take our survey by giving them a chance to win 1 of 3 Apple iPad minis and a free 811 drawstring bag. The bright green bags were highly visible which served as an additional advertisement for the “Call 811 Before You Dig” message.

USA North 811 wasn’t the only organization that was educating the public of the Call 811 Before You Dig message; we also had many of our members that were doing the same! Shell Pipeline Company and Pacific Gas & Electric had great interactive experiences at the show. Here are a few pics from there booths!

Car Capture

The Shell Penzoil Ford Fusion Car brought in a crowd!


  Shell Capture

The 811 message was everywhere in the Shell Booth!

 Shell wheel Capture

The 811 Wheel of Fortune!

PGE capture

Pacific Gas & Electric’s area

Bobcat Capture

They even let you test drive the equipment!

patrice Capture

Patrice Heyer at the USA North 811 Booth


First S.A.F.E. event of 2014

January 16th, 2014

USA North 811’s first safety event of the year in Oakland, CA was a huge success! The event had 95 attendees in the Joaquin Miller Community Center. This was a great turnout for a city hosting a first year event. Attendees also received vital information regarding California Government Code 4216 and CalOSHA title 8 requirements presented by Patrice Heyer of USA North 811. Each attendee went home with a full stomach of catered food which was made possible from our membership and two Annual Sponsors: Shell Pipeline Company and Pacific Gas & Electric.

Next on the calendar is Henderson, NV which will be our first Cliff Meidl Event of the year! Seats are still available, so sign up today. To view a list of upcoming S.A.F.E. Events in our coverage area click on the link below.


USA North 811

Marketing & Education Team






The New Website has Launched! (1/2/14)

December 31st, 2013


As you can see, the new and improved USA North 811 website is online! To give you a background on the project, we first looked at multiple vendors but ultimately choose Wafflehaus Media based in San Diego, CA. Wafflehaus Media had a great portfolio and even better customer service, the company’s founder and Co-CEO personally worked with us first hand. ( )

After finding the right vendor, we had to decide on the layout and design of the website. Our main objective was that we wanted to be very user friendly while also providing everything an excavator would need to know about the 811 service. With that being said, we choose a “flow” layout which gave us competitive edge with website techniques that are currently being used by Fortune 500 companies. (Here is an example of Apple’s website that uses the flow layout )

The “flow” allows a viewer to continuously scroll down the page. This type of layout has become prominent in today’s society because of social media websites like Facebook and Twitter which engages its viewers to scroll down further and further on news feed.

Along with the “flow”, we went with a “flat” design. This design allows viewers to easily absorb the information without overwhelming their senses which has become the norm with today’s technological advances. The latest Mac Iphone and Microsoft Windows operating systems both use a flat design. The icons used in a flat design are simple, to the point and do not use an abundance of complex graphics. Once again, this reinforced our goal of creating a useful and informative website for everyone that views it.

Once the skeleton of design and layout was decided, we started refining each page. The first page we had created was the “splash” page; this is the page you see after your initial click on The “splash” page is vital because it is the first impression viewers will conceive when visiting our website. Equally important, this is also where we segment each of our target markets: the Homeowner, Excavator and Utility Operator. By segmenting each page, it allowed us to have custom mold for each type of excavation category. We know first time homeowner callers have different questions and needs when compared to a utility operator or contractor. Each page provides the most significant information to each excavator in the order of importance.

After a few mock-ups from Wafflehaus Media, we continued to chisel away and refine the information which ultimately gave us what you are viewing today. We hope you enjoy it and let us know if there is anything we can improve!

USA North 811

Marketing & Education Team

Welcome to the new blog of USA North 811 – Digging Deeper!

December 30th, 2013

Along with our Facebook and Twitter pages, we will be up frequently updating our new blog – Digging Deeper!  On our new blog we will feature news, information and updates on all things 811 and underground damage prevention.  Check back regularly!